Imelda is a gifted makeup artist and male groomer. She started her makeup brand in 2011 and has slowly built her company from there. Over the years she has assembled an incredible group of makeup and hair stylists, increasing its scope and excellent reputation. Her prestigious list of clients includes MAGNIFY, Mary Kay, ASOS, Vogue Italia, Noisettes, New African Woman and Pride Magazine. She has regular clients in film and TV and is currently a personal makeup artist for Zackary Momoh (HBO’s The Nevers), Aisha Jawando (The West End’s Tina Turner) and David Ajala (Star Trek).
Imelda also gave her time and talent to the Hillsong Church UK in which she was the Head of Hair and Makeup team from 2015 to 2020. Hillsong, is a mega global church known to hold large-scale conferences and events in some of the biggest UK venues such as the O2 Arena, SSE Wembley Arena, Palladium and Dominion Theatre. Imelda was in charge of getting everyone camera ready for performances on stage and TV, including pastors and performers.
Imelda is a talented makeup artist and is proficient at styling afro, curly hair, and Caucasian hair.